This artifact presents a content strategy project for the University of North Texas College of Liberal Arts and Social Sciences (UNT CLASS). The project involved a comprehensive evaluation of the college’s website, focusing on improving usability, accessibility, and alignment with institutional goals such as promoting research and supporting stakeholder engagement.
Goals
The goals of the project included:
- aligning the UNT CLASS website with the college’s strategic goals as outlined in the CLASS Research Roadmap
- conducting usability testing and a content audit to identify key areas for improvement
- developing a roadmap for improving content governance and integrating a centralized research tab to showcase the college’s contributions
Objectives
The primary objectives of this project were to:
- analyze the current website’s content for relevance, usability, and accessibility
- propose a content model that supports the creation of a centralized research tab for CLASS
- provide actionable recommendations for improving navigation, branding, and user engagement
Outcome
The project achieved the following results:
Website Roadmap
A clear strategy for restructuring the UNT CLASS site, including navigation improvements, SEO optimization, and updated content formats.
Research Visibility
Practical recommendations for creating a centralized research tab that highlights CLASS’s scholarly and creative contributions.
Content Governance
A content model and editorial calendar to support governance, scheduling, and ongoing updates.
Approach
Note
Although the project was initially designed as a team effort, my partner withdrew from the course midway through the semester. I reorganized the workflow, absorbed additional responsibilities, and carried the project forward independently. This pivot allowed me to demonstrate additional project management, research, and writing skills while still delivering a professional-level result.
Research
The project began with stakeholder interviews to understand user needs and institutional goals, as highlighted in the CLASS Research Roadmap.
Usability testing and a detailed content audit revealed key pain points, including disorganized navigation, outdated PDFs, and limited audience-focused content.
Recommendations
Based on these findings, the project proposed restructuring navigation menus to align with user expectations, replacing static PDFs with interactive web pages, and creating a research tab to reflect CLASS’s diverse academic strengths. A content model was developed to standardize future content creation, and an editorial calendar outlined daily, weekly, and monthly tasks to maintain the site’s relevance and usability.
The deliverables are a detailed content strategy plan, a usability report, and sample content models to support the website’s redesign.
Final Deliverable
The final deliverables are an SEO strategy analysis and content strategy plan, submitted high-resolution PDF exports for print and web formats, with an accompanying content strategy plan, submitted as an optimized PowerPoint presentation.
