Style & Tone Archives

Collaborative Reviews for Operator & Service Manuals

This project focused on participating in collaborative review cycles for Operator and Service Manuals across Peterbilt and Kenworth product lines. I contributed detailed editorial feedback…
Modernizing a College Intramural Sports Handbook

This artifact demonstrates the redesign of a college intramural sports handbook. The project involved transforming an outdated Word document into a modern, professionally formatted InDesign…
A/B Testing Brand Voice Strategies for Publytics

This artifact showcases a collaborative A/B testing project designed to help Publytics, a web analytics company, refine their website’s tone and content. The project began…
Evaluating Style and Content Guides for FieldPulse Communication

This artifact is a recommendation report created as a Style class assignment for FieldPulse, a company specializing in Field Service Management (FSM) software. The report…
User-Centered Design in Writing a Social Media Guide for Seniors

This artifact presents a comprehensive, multi-page instructional document designed to teach seniors how to use social media. Created in Microsoft Word, the project demonstrates a…
User Analysis to Develop Personas for Targeted Design

This artifact features two personas developed during my graduate coursework in Usability and User Experience (UX/UI). Personas are detailed, research-based representations of target audience members,…
Developing a Content Strategy Roadmap for UNT CLASS

This artifact presents a content strategy project for the University of North Texas College of Liberal Arts and Social Sciences (UNT CLASS). The project involved…
Usability Testing to Enhance the Penny Juice Website Experience

This artifact presents a usability testing project conducted as part of a graduate-level Usability and UX/UI course. In a collaborative effort, the team evaluated the…
National Park System Coffee Table Book

This artifact showcases a collaborative book project titled The National Park Service: The Best Idea We Ever Had, completed as the final group assignment in…