Audience Awareness Archives

Reusable Safety Content for Consistent Communication

This project focused on consolidating and authoring reusable safety messages in PACCAR’s Content Lifecycle System (CLS). By analyzing redundant entries, aligning them with PACCAR’s Style…
Collaborative Reviews for Operator & Service Manuals

This project focused on participating in collaborative review cycles for Operator and Service Manuals across Peterbilt and Kenworth product lines. I contributed detailed editorial feedback…
Usability Testing on the U.S. Department of Energy Website

This artifact presents a usability report analyzing the U.S. Department of Energy’s Office of Inspector General homepage. The project involved conducting a usability test with…
A/B Testing Brand Voice Strategies for Publytics

This artifact showcases a collaborative A/B testing project designed to help Publytics, a web analytics company, refine their website’s tone and content. The project began…
Meet the Platypus: Practicing Design and Layout

This artifact showcases an introductory project in Adobe InDesign, completed as part of a design course exercise. The focus was on learning and applying fundamental…
User-Centered Design in Writing a Social Media Guide for Seniors

This artifact presents a comprehensive, multi-page instructional document designed to teach seniors how to use social media. Created in Microsoft Word, the project demonstrates a…
User Analysis to Develop Personas for Targeted Design

This artifact features two personas developed during my graduate coursework in Usability and User Experience (UX/UI). Personas are detailed, research-based representations of target audience members,…
Developing a Content Strategy Roadmap for UNT CLASS

This artifact presents a content strategy project for the University of North Texas College of Liberal Arts and Social Sciences (UNT CLASS). The project involved…
Usability Testing to Enhance the Penny Juice Website Experience

This artifact presents a usability testing project conducted as part of a graduate-level Usability and UX/UI course. In a collaborative effort, the team evaluated the…