This project focused on redesigning a poorly designed real estate flyer to improve its usability and visual appeal. By applying the C.R.A.P. principles and designing on a grid, the deliverable achieved a professional, clear, and audience-focused layout.
Background
The goals of the project included:
- The goal was to identify and critique a poorly designed flyer.
- Use principles of design and a grid structure to improve clarity, readability, and engagement.
- The deliverable was a redesigned real estate flyer.
Objectives
The primary objectives of this project were:
- Identify and critique flaws in the original design.
- Apply C.R.A.P. principles to improve usability.
- Use a grid structure to create a balanced and professional layout.
- Maintain alignment with the intended audience’s expectations.
Outcome
The project achieved the following results:
- A professional and visually appealing flyer design.
- Improved clarity and readability through effective typography and layout.
- A layout aligned with audience needs and usability principles.
- Demonstrated proficiency in visual communication tools and techniques.
Approach
The process began with analyzing the original flyer, focusing on elements such as color contrast, typography, layout, and information grouping. Using a C.R.A.P. critique template, key areas for improvement were identified.
Next, a wireframe was created to outline the redesign on a grid structure. The redesign emphasized strong visual hierarchy, grouping related information (e.g., property details and contact information), and maintaining alignment for a polished look.
Adobe InDesign was used to implement the wireframe into a complete design, leveraging tools like color swatches and text alignment for precision. Peer reviews and feedback were incorporated to refine the deliverable.
Final Deliverable
Technical Specs: High-resolution PDF export for print and web formats.
