Posts about Tone

This artifact is a recommendation report created as a Style class assignment for FieldPulse, a company specializing in Field Service Management (FSM) software. The report evaluates and compares two existing content guides—Canada Post’s and Mailchimp’s—to recommend which would best serve as a foundation for FieldPulse’s own content guidelines. The[…]

This artifact showcases a collaborative A/B testing project designed to help Publytics, a web analytics company, refine their website’s tone and content. The project began with a formal proposal outlining the methods and goals of the testing process and culminated in a detailed report presenting insights and actionable recommendations.[…]