Posts about Content Strategy

This artifact presents a content strategy project for the University of North Texas College of Liberal Arts and Social Sciences (UNT CLASS). The project involved a comprehensive evaluation of the college’s website, focusing on improving usability, accessibility, and alignment with institutional goals such as promoting research and supporting stakeholder[…]

This artifact is a recommendation report created as a Style class assignment for FieldPulse, a company specializing in Field Service Management (FSM) software. The report evaluates and compares two existing content guides—Canada Post’s and Mailchimp’s—to recommend which would best serve as a foundation for FieldPulse’s own content guidelines. The[…]

This artifact features an infographic designed to convey complex information in an accessible and visually engaging format. Created as part of a design course, the project focused on applying visual communication principles and leveraging Canva to produce a professional-quality deliverable. Background The goals of the project included: The deliverable[…]

This artifact showcases a collaborative A/B testing project designed to help Publytics, a web analytics company, refine their website’s tone and content. The project began with a formal proposal outlining the methods and goals of the testing process and culminated in a detailed report presenting insights and actionable recommendations.[…]