Posts about Brand Identity

This artifact is a recommendation report created as a Style class assignment for FieldPulse, a company specializing in Field Service Management (FSM) software. The report evaluates and compares two existing content guides—Canada Post’s and Mailchimp’s—to recommend which would best serve as a foundation for FieldPulse’s own content guidelines. The[…]

This artifact showcases a collaborative A/B testing project designed to help Publytics, a web analytics company, refine their website’s tone and content. The project began with a formal proposal outlining the methods and goals of the testing process and culminated in a detailed report presenting insights and actionable recommendations.[…]

This artifact represents the latest iteration of the Client Services Handbook for Spectrum Therapy, a company providing Applied Behavior Analysis (ABA) services to individuals on the autism spectrum. Over the course of several projects, I have transformed this handbook from two separate Word documents into a unified, modularly designed[…]