Posts in Writing & Editing

Testing Brand Voice: A/B Strategies for Publytics

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This artifact showcases a collaborative A/B testing project designed to help Publytics, a web analytics company, refine their website’s tone and content. The project began with a formal proposal outlining the methods and goals of the testing process and culminated in a detailed report presenting insights and actionable recommendations.[…]

Modernizing the Playbook: Revamping the Intramural Sports Handbook

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This artifact demonstrates the redesign of a college intramural sports handbook. The project involved transforming an outdated Word document into a modern, professionally formatted InDesign document suitable for print and PDF export. The redesign leveraged advanced design principles, including C.R.A.P. and grid-based design, to enhance usability and visual appeal.[…]

Enhancing Navigation: Analyzing Usability for the Department of Energy’s Website

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This artifact presents a usability report analyzing the U.S. Department of Energy’s Office of Inspector General homepage. The project involved conducting a usability test with diverse users, synthesizing findings, and creating actionable recommendations to improve the website’s functionality and accessibility. Originally completed for a Principles of Technical Communication class,[…]

Redesigning Clarity: Updating Spectrum Therapy’s Client Services Handbook

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This artifact represents the latest iteration of the Client Services Handbook for Spectrum Therapy, a company providing Applied Behavior Analysis (ABA) services to individuals on the autism spectrum. Over the course of several projects, I have transformed this handbook from two separate Word documents into a unified, modularly designed[…]