Posts in Style & Tone

This artifact presents a content strategy project for the University of North Texas College of Liberal Arts and Social Sciences (UNT CLASS). The project involved a comprehensive evaluation of the college’s website, focusing on improving usability, accessibility, and alignment with institutional goals such as promoting research and supporting stakeholder[…]

This piece presents a usability testing report on the Penny Juice website, conducted as part of a group project in my graduate-level Usability and User Experience (UX/UI) course. Using structured methodologies such as card sorting, think-aloud protocols, and heuristic evaluations, our team identified pain points in the website’s design[…]

This artifact showcases an eLearning course developed as a group project using Upword Resume, a custom resume-writing company, as an example. The project addressed the need for a streamlined onboarding program to train new resume writers efficiently. Using AdaptiveU and Microsoft Word, my team and I created the Quick[…]

This artifact highlights my copyediting skills through a project completed in my Editing class. The task involved editing a technical document on food product dating regulations, applying grammatical, mechanical, and stylistic changes to improve clarity and usability. Using Microsoft Word, I leveraged tools like tracked changes and comments to[…]

This artifact is a recommendation report created as a Style class assignment for FieldPulse, a company specializing in Field Service Management (FSM) software. The report evaluates and compares two existing content guides—Canada Post’s and Mailchimp’s—to recommend which would best serve as a foundation for FieldPulse’s own content guidelines. The[…]

This artifact showcases a collaborative A/B testing project designed to help Publytics, a web analytics company, refine their website’s tone and content. The project began with a formal proposal outlining the methods and goals of the testing process and culminated in a detailed report presenting insights and actionable recommendations.[…]