Posts in Social Media & Marketing

This artifact presents a content strategy project for the University of North Texas College of Liberal Arts and Social Sciences (UNT CLASS). The project involved a comprehensive evaluation of the college’s website, focusing on improving usability, accessibility, and alignment with institutional goals such as promoting research and supporting stakeholder[…]

This piece presents a usability testing report on the Penny Juice website, conducted as part of a group project in my graduate-level Usability and User Experience (UX/UI) course. Using structured methodologies such as card sorting, think-aloud protocols, and heuristic evaluations, our team identified pain points in the website’s design[…]

This artifact presents a comprehensive, multi-page instructional document designed to teach seniors how to use social media. Created in Microsoft Word, the project demonstrates a blend of task-oriented content, modular structure, and clear step-by-step guidance tailored to a non-technical audience. The deliverable incorporates accessibility principles and user-centered design, reflecting[…]

This artifact features an infographic designed to convey complex information in an accessible and visually engaging format. Created as part of a design course, the project focused on applying visual communication principles and leveraging Canva to produce a professional-quality deliverable. Background The goals of the project included: The deliverable[…]

This project focused on redesigning a poorly designed real estate flyer to improve its usability and visual appeal. By applying the C.R.A.P. principles and designing on a grid, the deliverable achieved a professional, clear, and audience-focused layout. Background The goals of the project included: Objectives The primary objectives of[…]